The shift to paywalls, as seen with Vox and The Verge, highlights a significant trend in online journalism due to declining ad revenues and changing traffic sources.
As platforms like Meta and Twitter have downsized news visibility, media outlets are left scrambling to find sustainable revenue, often leading to paywall strategies.
Generative AI's rise underscores the necessity for journalists to reconsider content accessibility, arguing that premium content may be essential for financial viability.
BuzzFeed’s fate illustrates the volatility in digital media; as ad models fail and social media shifts, even once-thriving platforms are reevaluating their business strategies.
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