"The data shared in a joint report was clear: overly cautious media buying is starving the news industry of the ad revenue it desperately needs, and this poses a threat not just to journalism, but to civil society itself."
"A key takeaway from Stagwell's study...is that brand safety concerns are largely misplaced...ads placed next to politically sensitive stories perform as well as those next to traditionally 'safe' content."
"If advertisers continue to retreat from news, it's not just journalistic enterprises that suffer, but democracy itself. The unchecked erosion of independent news outlets threatens to weaken accountability, transparency, and the public's trust in media institutions."
"A staggering 25% of Americans who identify as 'news junkies' remain a largely untapped audience for advertisers."
Collection
[
|
...
]