"As we started to scale [Johnny's channel] and develop more rigor around the stories we were telling and the journalism we were doing, we [identified a version of this with the] editorial scaffolding and support so necessary to doing good journalistic work. At that point, both of us were like, 'This would be a lot more fun to expand beyond one single person.'"
"We try to make things that help people understand the world, and we try to do that through the lens of creators themselves. Newpress functions as a way to formalize and contextualize that, more for the industry than for the individuals who consume it. They understand the language of a network of creators who are collaborating together."
Johnny Harris left Vox in 2020 to build a YouTube channel with his wife Iz that now has 7.5 million subscribers. Recognizing the need for editorial support and business infrastructure in creator journalism, they launched Newpress, a production company and community platform. Newpress provides creator-journalists with editorial scaffolding, handles business operations including hiring and sponsorship deals, and owns intellectual property for each show. The company has already helped three journalists launch their own shows. Newpress aims to formalize creator collaboration while maintaining focus on producing content that helps audiences understand the world through authentic creator perspectives.
Read at Nieman Lab
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