YouTube's attempts to fund original content over the past decade have faced significant challenges, prompting a major shift in strategy. Originally initiated with YouTube Red, under Susanne Daniels, the platform aimed to compete with established networks by creating premium content. However, disappointing subscription returns led to a pivot towards ad-supported viewing and unscripted programming. Despite early successes like 'Cobra Kai', the initiative ultimately ended in 2022. New CEO Neal Mohan underscores that creators have naturally evolved to produce high-quality content themselves, diminishing the need for YouTube to directly fund original productions.
Big creators on YouTube 'are the new Hollywood in that sense because they are producing the content people want to see.'
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