Digital media companies are turning to the fediverse to have more control over their referral traffic and audience engagement, especially as traditional social media platforms become less reliable for driving readers to publishers' websites. This move involves distributing posts on their websites and federated platforms simultaneously, allowing replies on external platforms to become comments on the publishers' sites.
The fediverse concept enables interactions between users across various platforms without the need for separate accounts, enabling seamless engagement across platforms. Companies like The Verge and 404 Media are interested in federating their sites to enhance interoperability, awaiting technical support for this integration.
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