Netflix has shown an impressive ability to reclaim subscribers after cancellations, with 61% returning within one year, according to Antenna data. This win-back rate is notably higher than that of other streaming platforms, where only 34% of US subscribers who canceled in 2023 opted to return within six months. Furthermore, Netflix maintains a low monthly churn rate of 2%, indicating its strength in subscriber retention compared to its competitors. The service's potential to regain users, even after price increases, highlights its strong market position.
Netflix's win-back rate for former subscribers is significantly higher than its competitors, showing a 61% return rate within a year of cancellation.
Antenna's analysis reveals that Netflix has a monthly churn rate of just 2%, demonstrating its strong position within the streaming market.
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