"This month, Netflix opened a Netflix House in the King of Prussia mall outside Philadelphia, the first of multiple permanent installations for fans to hang out, take selfies, and play games based on popular shows like "Wednesday" and "One Piece." Top YouTuber MrBeast, meanwhile, unveiled a mini theme park in Saudi Arabia last week, called Beast Land. The 45-day pop-up similarly taps into the creator's intellectual property by offering guests a chance to compete in games that mirror his stunt videos."
""There's a lot of on-screen fatigue," said Mike Ellery, chief creative officer at Sparks, which has worked with Netflix on in-person activations like its 2024 Emmy season event. "People want to do things that are live." Sales for live events like concerts and sporting events have bounced back to (or even exceeded) pre-pandemic levels, with communal experience a big part of the draw, according to Deloitte."
Netflix opened a Netflix House at the King of Prussia mall offering permanent installations where fans can hang out, take selfies, and play games based on shows like "Wednesday" and "One Piece." MrBeast launched a 45-day Beast Land pop-up in Saudi Arabia that invites guests to compete in games mirroring his stunt videos. Demand for in-person experiences is rising as audiences seek live communal activities after screen fatigue. Live-event sales have rebounded to or above pre-pandemic levels. Gen Z shows growing interest in in-store and pop-up experiences. Media companies are pursuing themed experiences to drive new revenue amid slowing streaming growth.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]