Why Malort Is the Patron Spirit of Chicago
Briefly

Malört touches on larger cocktail storylines such as craft cocktail culture and social media's role in evolving how we discuss food and drink.
Malört connects the dots between the jarring experience of its flavors and a communal interaction, allowing people to engage with bitterness in a unique way.
The history of Malört has not been publicly understood; uncovering its past required tracing connections to those who experienced it firsthand.
Social media played a crucial role in reshaping perceptions of what we eat and drink, highlighting its significance in Malört's rise to popularity.
Read at Bon Appetit
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