What Does a Crisis-Management Expert Make of the It Ends With Us Drama?
Briefly

In the wake of the film's release, Baldoni seems to have distanced himself from Lively, prompting significant public speculation about their relationship and dynamics.
Baldoni’s hiring of a crisis manager is a significant step, indicating that the situation has escalated beyond typical industry gossip, now requiring expert intervention.
Fans have been puzzled by Baldoni's absence from key promotional events, leading to rampant speculation about potential tension between him and Lively surrounding the film.
The film's sensitive nature plays a role in these dynamics; there's an opinion that Lively may be more focused on her personal brand than the film's serious themes.
Read at Vulture
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