Once a platform for fostering connections and communities, social media has evolved into a tool primarily benefiting corporations. After nearly two decades, researchers conclude that instead of building social capital, sites like Facebook and Twitter are now monopolized by a few billion-dollar companies driven by profit. The focus has shifted from social interaction to ad revenue collection, resulting in toxic environments that amplify division. This shift contrasts sharply with early hopes for democratized, peer-based connectivity, where individuals could build communities and movements, highlighting a significant societal change in digital engagement.
Despite initial promises of connectivity and social capital, social media now primarily serve corporate interests, undermining their original purpose of fostering community.
The promise of social media as a platform for democratization has morphed into a landscape dominated by profitability, where social connection takes a back seat.
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