The World Audio Visual & Entertainment Summit (WAVES) in Mumbai features industry leaders like Shah Rukh Khan and Akshay Kumar. YouTube's CEO, Neal Mohan, announced that the platform paid Rs 21,000 crore last year and aims for Rs 850 crore in future commitments. He termed India a 'creator nation,' highlighting 100 million channels uploaded in a year, with significant watch time of 45 billion hours from international viewers. Creators like Mayo Japan are bridging cultures, noting the interest of international creators in India's market, showcasing its vast potential for content creation.
The audience in India is huge and filled with amazing content creators, drawing international interest from creators worldwide.
YouTube paid out Rs 21,000 crore last year and plans to invest significantly to grow India’s creator economy.
India has seen over 100 million channels upload content in a year, highlighting its potential as a creator nation.
Content produced in India attracted 45 billion hours of watch time globally, underscoring its international appeal.
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