"In a world of YouTube eating TV, there's still a big question of what content lives on YouTube that behaves like TV. Just because MTV's gone away doesn't mean that music television isn't as big as it's ever been. It's just not on one channel anymore."
"The creator economy does more than command attention at scale. It builds highly engaged communities that show up consistently for episodic viewing. As the definition of the big screen in the household continues to evolve, creator television should not be dismissed as simply 'influence.'"
"Uproxx reaches more than 160 million monthly viewers across YouTube and social platforms. More than half of its audience is watching on TV screens. When combined with Netflix, 64% of the audience is unique to Uproxx."
Uproxx positions artists as central figures in the creator economy, building programming around them through interviews and documentaries. The company manages YouTube ad sales for major artists like Bruno Mars, Ed Sheeran, and Dua Lipa through its partnership with Warner Music Group. Uproxx reaches over 160 million monthly viewers across YouTube and social platforms, with more than half watching on TV screens. Recent Comscore data ranks Uproxx seventh among top entertainment properties on connected TV, ahead of Vevo and Fox. The platform delivers unique audience reach, with 64% of viewers distinct from Netflix audiences and 63% unique compared to ESPN, demonstrating creator content's growing competitive position in traditional television markets.
Read at Axios
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