In recent years, public trust in the media has increasingly eroded. Only four in 10 respondents said they trusted news most of the time, according to the Reuters Institute.
World News Day aims to raise awareness about the challenges that endanger the hard-pressed media industry, which is facing dwindling ad revenue and rising skepticism.
A 2022 UNESCO report stated that 'the business model of the news media is broken,' highlighting the significant decline in advertising revenue as internet giants dominate the market.
With platforms like Facebook deprioritizing news content, traffic from social to news sites has sharply declined, resulting in severe revenue drops for traditional media outlets.
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