Netflix's foray into live sports has proven successful, with a notable increase in daily signups during key events like the Jake Paul vs. Mike Tyson fight and NFL Christmas Day games. According to data from Antenna, the boxing match drew 1.4 million new US subscribers, while the Christmas NFL games contributed to 700 million signups. Enhanced by new password restrictions, Netflix aims to expand its live sports content further, featuring WWE collaborations and FIFA Women's World Cup rights, indicating a strong strategy to attract viewers through high-profile sporting events.
When Netflix announced that they were getting into these live events, these big moments in time, there was a question as to whether these could drive big surges of acquisition.
It was a good start for Netflix into its foray of live acquisition sports.
These included the Jake Paul vs. Mike Tyson fight and NFL games on Christmas Day.
The company highlighted sports in January as it announced a record 19 million new subscribers.
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