The Studio, an Apple TV+ series, follows Matt Remick, a Hollywood executive who secures his dream job leading Continental Studios. However, he quickly faces the reality of the industry’s decline as he is tasked with transforming pop culture properties like the Kool-Aid Man into commercial success. Despite his passion for art and cinema, he grapples with the balance of artistic integrity versus commercial demands, making the show a satire of Hollywood's current landscape. Through sharp humor and clever references, it examines the ongoing struggle between creativity and capitalism in the entertainment business.
"Matt, a movie guy's movie guy whose vintage-car collection embodies his love for an earlier showbiz era, is ready to live his Hollywood fantasy."
"Seconds into his welcome-aboard talk with the company's C.E.O., Griffin Mill, he gets his first mandate: Continental has landed the rights to the Kool-Aid Man..."
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