The article discusses the trend of 'premiumization' in streaming services, where companies like Netflix, Max, and Disney+ introduce tiered pricing and ad-supported options. While these services initially struggled, 2024 marks a turning point with profitability finally being realized. As content libraries grow and competition intensifies, companies raise subscription prices, leading users to pay for premium content. The trend is evident in various sectors, emphasizing how added costs are becoming normalized in consumer subscriptions, creating a financial strain on users while companies report improvements in profit margins.
Almost any service you try to buy today will offer add-ons. Even discount gyms like Planet Fitness offer tiered plans.
To keep investors happy, the subscriptions that appear as second thoughts on your credit card statement are still creeping up.
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