In an interview with Anna Bateson, CEO of Guardian Media Group, she highlights the organization's commitment to global, digital, and reader-funded journalism. Since 2022, they have made significant investments to enhance their international presence and reporting capabilities. Notably, they have seen digital reader revenue grow by 8% year-on-year, illustrating a strong bond with their one million supporters worldwide. The unique revenue model has seen overwhelming success, with expectations to exceed £100 million in the coming years despite economic challenges, underscoring the importance of quality journalism globally.
Our unique model demonstrates the global value placed on high-quality journalism. When we first asked readers to contribute financially, many said it wouldn’t work; now we have over 1.2 million supporters.
Our pioneering reader revenue model is growing, increasing our digital reader revenues by 8% year on year. It highlights the crucial relationship we share with our global readers.
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