Print remains a cornerstone of our advertising strategy at The Globe and Mail, contributing over half of our total advertising revenue.
We integrate print into our media mix through proactive pitches, ensuring it is always part of our comprehensive advertising proposals.
To attract younger media planners and buyers, we leverage our trade marketing initiatives, highlighting print's enduring value and engagement.
Recent studies demonstrate the effectiveness and relevance of print in today's media landscape, showcasing stable newspaper readership.
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