The on-air star system in television is facing a significant shift as economic realignment takes hold, changing how hosts impact ratings and revenues.
News TV hosts are still somewhat valuable, but their ability to drive significant viewership and revenues is waning in the evolving media landscape.
Hoda Kotb's recent exit from The Today Show exemplifies broader changes in television, as the industry navigates the decline of star power amidst economic pressures.
The contrast between on-air sports and news highlights differing strategies in audience engagement, as sports tend to thrive on live viewership, making them less susceptible to transition to streaming.
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