The Blake Lively backlash has been 'a gift' for Justin Baldoni after he was forced to hire a PR crisis manager amid rumored 'It Ends With Us' feud, PR expert says
Briefly

"This was the right move for him. We always recommend hiring a reputation management firm before you need it," noted PR expert Megan Balyk.
"I think this shows us that Justin doesn't trust Blake and believes she will try to control the narrative. He's trying to ensure this outcome doesn't negatively impact his career," Balyk added.
"One of the first things Baldoni likely would have done with his new crisis team was to lay out 'what truly went down behind the scenes,'" said Eric Schiffer.
"The public hasn't yet got the full picture of this. It was only after people noticed that the pair weren't interacting during the film's promotional tour that people started digging into what had occurred," stated the article.
Read at Business Insider
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