#pr-crisis

#pr-crisis

Not the reaction the club would have been looking for when they released a lengthy statement late on Saturday saying that "throwing money" around is "not a sustainable route to success". The missive - the club's first public communique about recruitment since the window closed last Monday - was designed to quell supporter unrest. In it, Celtic insisted they take their ' views "extremely seriously", understand "the concerns and frustrations" and are "always willing to learn lessons".

By now, everyone has heard about the Astronomer CEO and head of HR whose alleged extramarital affair became not only public, but a viral social media event. When the couple were caught on a kiss cam at a Coldplay concert, an awkward moment collapsed into a PR crisis for the company. A lot has been written about the expectations of leaders, the always-on cameras in our pockets, and the ability of non-employees to determine the fate of organizations.