"Disney is raising the price of Disney Plus subscriptions again as part of its mission to squeeze profits from its streaming service. The new prices will go into effect on October 21st. The standalone plan with ads will increase by $2 to $11.99 per month, while the no-ads Disney Plus Premium plan will increase by $3 to $18.99 per month (with the annual subscription going up by $30 to $189.99 per year)."
"While the latest increases are in line with Disney's past behavior, the timing isn't ideal given the PR crisis that followed Disney temporarily pulling Jimmy Kimmel Live! off ABC. Disney announced that the late-night talk show was being restored after having "thoughtful conversations" with Kimmel, just six days after indefinitely suspending production over the hosts comments about the assassination of Charlie Kirk. The decision to pull the show sparked public outrage and calls to boycott subscriptions for Disney's streaming services."
Disney will raise Disney Plus prices on October 21, increasing the ad-supported plan by $2 to $11.99/month and the ad-free Premium by $3 to $18.99/month, with the annual plan rising to $189.99. Various bundles will also see price increases. Disney Plus launched in 2019 at $6.99/month, and price hikes have occurred in December 2022, October 2023, and October 2024 as streaming became profitable last year. The timing coincides with a PR crisis after the temporary removal and quick restoration of Jimmy Kimmel Live!, which provoked public outrage and boycott calls. A report cited an unnamed source saying subscriptions were hemorrhaging, motivating a swift restoration to avoid further losses ahead of the price increases.
Read at The Verge
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