According to Maggie Milnamow, chief revenue officer at Business Insider, 'We continue to see a shift where publications that are focused on specific topics that their audience loves can be successful and thrive.' This highlights the importance of niche markets in the media industry today.
Jacquelyn Cameron from Axios noted, 'Media habits and media have splintered into many smaller and more intense ecosystems. As a result, brands are more laser-focused on specific audiences than ever before, and all audience profiles are not created equal.' This reflects the increasing specialization in media targeting.
Ben Smith remarked on the changing dynamics, saying that fragmentation leads publishers to adapt more quickly, as they pivot towards niche markets, indicating a significant evolution in how media is consumed.
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