Six months after leaving Twitter, NPR found that traffic had dropped by only one percentage point, underlining the platform's minimal impact on overall web traffic.
The platform’s algorithm updates made it increasingly challenging to reach active users, suggesting that many users rarely left the platform despite high follower counts.
Gabe Rosenberg pointed out that Twitter made up so little of their web traffic, highlighting the platform’s decreasing relevance for news outlets.
Despite the low traffic, the significance of being on Twitter as a news outlet was emphasized as essential for building reputation and credibility.
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