In an interview with Paul Bascobert, president of Reuters, insights were shared on how the company has adapted since its founding in 1851. The conversation revolved around the challenges and opportunities presented by advanced technologies, notably generative AI, which is transforming media distribution methods. Bascobert emphasized the need for Reuters to continually innovate and connect with audiences who no longer rely on traditional news sources. The company is focusing on reaching new demographics in a rapidly digitalizing information landscape, while wrestling with the implications of AI in news creation and distribution.
"I see generative AI as both a challenge and an opportunity for media organizations. It pushes us to innovate and think critically about how we deliver news."
"To remain relevant, a legacy company like Reuters must adapt its content delivery strategies to meet the demands of an audience that consumes news differently today."
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