The article details the outcome of an antitrust lawsuit against Google by the federal government and 17 states, alleging that Google monopolized various digital advertising markets. The court concluded that, while there was no relevant market established for open-web display advertiser ad networks, Google did violate the Sherman Act by maintaining monopoly power in the publisher ad server and ad exchange markets. Furthermore, the court found Google's actions constituted unlawful tying of its products. Next steps involve determining appropriate remedies for these violations.
The Court finds that Plaintiffs have failed to prove that there is a relevant market for open-web display advertiser ad networks, but have proven that Google has violated Section 2 of the Sherman Act by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market.
The federal government and seventeen states claim that Google has monopolized three digital advertising technology markets in violation of the Sherman Act.
Having found Google liable, the Court will set a briefing schedule and hearing date to determine the appropriate remedies for these antitrust violations.
The Plaintiffs allege that Google has unlawfully tied its publisher ad server and ad exchange in violation of Sections 1 and 2 of the Sherman Act.
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