Q&A: Did the media business implode in January? - Poynter
Briefly

None of the problems that plagued 2023 - which also saw mass layoffs and closures - have magically disappeared. Outlets are still struggling with declining audiences, a weak advertising market, inadequate revenue models, and so forth.
Just advertising, or something else? Angela nails it - overoptimistic estimates of ad and digital circulation revenue are the heart of the problem. But consider a couple more. For those outlets still with print products, distribution costs are a killer - whether throwing papers in your driveway or shipping magazines through t...
Read at Poynter
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