Politiken's Troels Behrendt Jrgensen in conversation
Briefly

Troels Behrendt Jørgensen emphasizes that despite the slowdown in media subscriptions since Covid-19, Politiken remains a solid business with satisfied advertisers and subscribers.
Discussing media revenue, Jørgensen highlights their strategy of relying 80% on content sales and only 20% on advertising, reflecting a significant shift in their business model.
Read at The Drum
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