In 2025, news organizations need to put the "why" back in journalism decision-making, asking who the audience is, what platforms they use, and when they engage.
Strategic content planning must involve everyone who touches a story, using methods like emails or Slack channels to invite collaboration while considering operational timelines.
Incorporating diverse perspectives into the decision-making process will lead to smarter choices, enhancing the news product for both today's and tomorrow's audience.
Quickly adopting strategic planning into a newsroom's culture leads to improved efficiencies that better serve diverse audience needs and help with innovation.
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