With just five words, the post managed to form a new alliance with the Swifties. Through their engagement, it reminded the rest of us about the availability of a deliciously salty snack.
Social media editors working in newsrooms often feel disconnected from the communities they serve. This is largely due to the limitations created by the systems they operate under. These limitations include a lack of authority over the channels they are managing, insufficient time to brainstorm or test creative ideas, and inadequate budget for training and staying up-to-date with the latest trends.
Imagine the benefits of a post that forces a smile on the faces of millions of its ideal audience and the recurring venue it could bring. It's no longer publisher vs. publisher. It's publisher vs. everyone.
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