Mark Campbell emphasizes that 2024 has been notable for retention improvements among digital and print subscribers, reflecting increased loyalty to their journalism.
The acquisition of Puzzmo has expanded Hearst's reach beyond local markets, allowing them to attract new subscriptions by appealing to a broader audience with engaging games.
Campbell highlights that the growth of digital subscriptions has positively impacted consumer revenue, enabling Hearst to invest in journalism while keeping high-quality standards in print.
Mark Campbell's insights reveal a strategic shift where Hearst newspapers focus on the value provided to subscribers, allowing for strategically set pricing that supports journalism.
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