News outlets are struggling to connect with younger audiences who prefer informal formats such as podcasts and video. New startups in Southern Europe, including Watif, founded by journalist Emilio Doménech, aim to capture this demographic's attention with a sparse publication schedule and targeted content. Watif focuses on Substack newsletters and video podcasts, catering to the fast-paced consumption habits of young people. Additionally, established names like Chora Media and influencers like Hugo Travers are successfully engaging younger viewers through more accessible and appealing news content.
Young people are moving away from traditional news brands toward influencers producing podcasts and short-form video, prompting news outlets to adapt to these trends.
Watif aims to engage young Spaniards with a unique approach: a focused publication schedule of two newsletters and a video podcast each week, targeting attention spans.
Hugo Travers, known as Hugo Décrypte, has gained millions of followers on social media, showcasing the potential of news influencers to attract a younger audience.
Chora Media and startups like Watif and Relevo are emerging to reshape news consumption for younger audiences with informal tones and an engaging format.
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