YouTube recently celebrated its 20th anniversary, marking a significant milestone in its evolution as a leading video platform. In a notable shift, TV viewership on YouTube has now surpassed smartphone viewership in the U.S. due to factors like advancements in TV technology, reduced costs, and a growing number of cord-cutters. Kurt Wilms, a senior director at YouTube, emphasized this trend in a podcast, discussing how the platform optimizes the viewing experience on TVs and the growing importance for content creators to adapt their strategies for larger screens.
When you start at YouTube, the expectations are that your content will capture and engage mobile users; however, we are seeing a resurgence in TV viewership, emphasizing a shift back to larger screens.
TVs are becoming more advanced with features catering to seamless video watching experiences, which is promoting YouTube videos to be enjoyed on bigger screens. This comes at a time when many viewers are moving away from traditional cable.
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