Media Briefing: What media execs are prioritizing in 2025
Briefly

"The number one business goal this year for companies like Business Insider, Hearst Magazines and BuzzFeed is to grow engagement to help boost subscription and ad revenue."
"Engagement is the company's 'North star' for developing audience and advertising experiences," said Lisa Ryan Howard, highlighting Hearst's focus on enhancing its advertising business.
Read at Digiday
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