Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains 'hard to predict'
Briefly

from Digiday7 months ago
Commerce revenue from Prime Day-specific coverage was up as much as 99% year over year, with conversion rates also higher. Changes in content and distribution strategies were credited for the increase.
Digidayhttps://digiday.com/media/media-briefing-publishers-say-amazon-prime-day-sales-were-up-but-commerce-revenue-remains-hard-to-predict/
Forbes Vetted saw an over 88% revenue spike from Prime Day, while theSkimm experienced a 25% total sales increase and a 30% increase in conversions for their Prime Day coverage.
Digidayhttps://digiday.com/media/media-briefing-publishers-say-amazon-prime-day-sales-were-up-but-commerce-revenue-remains-hard-to-predict/
Read at Digiday
#amazon-prime-day #commerce-revenue #affiliate-coverage #content-strategy #conversion-rates
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