In Q3, four out of five public media companies reported an increase in total revenue compared to the previous year, indicating a resilient market despite advertising pullbacks.
Executives pointed to the U.S. presidential election as a contributing factor for a softer ad market, yet they remained optimistic about ad spending recovery in Q4.
Notably, digital subscription services for Gannett, The New York Times, and The Wall Street Journal saw subscriber growth, showcasing ongoing consumer interest in premium content.
Despite some challenges, Dotdash Meredith excelled in digital advertising revenue, with a remarkable year-over-year increase of 26%, highlighting effective engagement strategies.
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