Warner Bros. Discovery announced it will not charge an additional fee for its new B/R Sports Add-On tier, previously slated to start in February 2024 for $10. Instead, the company is removing access to B/R Sports and CNN Max from its ad-supported subscription. This decision, revealed in a Wednesday statement, aims to retain subscriber satisfaction as the network adjusts amidst its financial struggles. Customers on the ad-supported tier will lose access by March 30, with advice to visit the Max Help Center for updates on retaining access.
Instead of charging an extra $10 for sports and news content as previously planned, Max will cut the B/R Sports and CNN Max from its ad-supported tier.
Warner's decision to not implement the $10 fee for B/R Sports reflects a shift in strategy, prioritizing user retention over additional revenue streams.
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