Apple TV+ launched with big ambitions but struggled initially to find its footing in the crowded streaming market, delivering a mix of critical and commercial hits.
Despite a shaky start, Apple TV+ has emerged as a formidable player in the streaming landscape, known for its quality programming that appeals to affluent audiences.
The service has released notable series like Ted Lasso and Severance, which showcase its evolving identity and appeal to the tastes of wealthy American viewers.
Though often ridiculed for low viewership compared to giants like Netflix, Apple TV+ is increasingly respected in Hollywood, highlighted by its growing Emmy nominations.
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