Local news orgs missed out on political ad money in 2024, and other takeaways from a survey of local media companies

Local news organizations have found key success in digital channels, with newsletters, video, and subscriptions leading the way according to the latest Local Media Industry Insights Survey.

Despite a nationwide surge in political ad spending, local news outlets reported minimal engagement with this trend, with only 4.6% witnessing a significant increase, signaling a disconnect.

The survey revealed that while 83% of local media companies are optimistic about increasing digital revenue in 2024, many are still struggling to tap into broader ad spending trends.

Responses from 87 local media companies indicate a mixed outlook for digital revenue, with over 30% reporting flat or declining figures, highlighting a need for adaptation.

Read at Nieman Lab