#digital-revenue

#digital-revenue

As Google's AI Overviews threaten to chip away at publishers' search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video's share of the publisher's digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into premium formats, according to the publisher. A decent chunk of that surge comes straight from its Originals slate - The Sun's bid to turn long-form digital video formats into signature franchises that keep viewers watching for longer, and later scale globally.