MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur
Briefly

MrBeast, celebrating his 27th birthday, promoted his birthday post on X, potentially costing over $25,000 through ads. This decision aligns with his business strategy of engaging his enormous audience while receiving 36 billion YouTube views in the last year. WebFX estimates the cost of gaining a new follower on X can reach up to $4. With his company, Beast Industries generating $473 million in revenue in 2024, MrBeast exemplifies a blend of innovative marketing and entrepreneurial success in the digital age.
MrBeast chose to promote his birthday post on X, likely investing in ads to maintain engagement and visibility among his extensive fan base.
The promoted birthday post could have cost MrBeast over $25,000, reflecting his prioritization of strategic advertising over personal splurges.
Donaldson stated he received over 36 billion views on YouTube in the past year, showcasing his massive audience and influence on the platform.
Beast Industries generated $473 million in revenue in 2024, highlighting MrBeast's success not only as a content creator but as a savvy businessman.
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