A recent report highlights a significant increase in in-app purchase revenue in the U.S., rising by $1.47 billion between Q4 2023 and Q4 2024. Notably, TikTok outperformed all other apps with consumers spending $6 billion on in-app purchases, a dramatic rise from $4.4 billion the previous year. This surge in revenue far surpasses the earnings of any other apps or games in the market. However, there is some ambiguity regarding the inclusion of Douyin's revenue in these figures, given that its gross merchandise volume reached approximately $490 billion in 2024.
In-app purchase revenue in the U.S. rose by $1.47 billion between Q4 2023 and Q4 2024, a larger increase than the rest of the top five markets combined.
Consumers spent a staggering $6 billion on in-app purchases in TikTok (including Douyin in China), up from $4.4 billion in 2023. This was more than double the revenue from any other app or game in 2024.
Though I'm not sure about the combined total above. Maybe this includes Douyin purchases outside of China only, because according to reports, Douyin's gross merchandise volume (GMV) for 2024 reached 3.5 trillion yuan, or around $US490 billion.
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