Local news is considered exceptionally important by the majority of U.S. adults. 85% believe they hold a crucial role in the well-being of their communities.
Local media is pivoting to meet community needs by prioritizing relevant, diverse content over 'one-size-fits-all' approaches, reflecting the specificity of audience interests.
With overwhelmed consumers in a sea of misinformation, local news outlets are seizing the opportunity to serve tailored, community-focused news that resonates deeply.
The change in distribution means local media will no longer be confined to traditional formats; integration of audio, video, and written content is essential to adaptability.
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