LinkedIn is enhancing its engagement strategy by introducing five original video shows hosted by influential business personalities like Steven Bartlett and Rebecca Minkoff. This initiative aims to position LinkedIn as a video hub amid a surge in video viewership, which has increased by 36% this year. The shows will cover diverse topics such as female entrepreneurship and artificial intelligence. With LinkedInâs Wire Program evolving into BrandLink, new publishing partnerships are also set to expand the platform's reach in curated video content, bolstering its efforts within the competitive creator economy.
LinkedIn is launching five original video shows featuring business-focused creators to boost engagement and establish itself as a video hub.
As video viewership on LinkedIn rises, the platform aims for more curated content from top creators like Steven Bartlett and Rebecca Minkoff.
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