Mariah Craddick, Executive Director of Product at The Atlantic, explores the distinct challenges and evolving roles of product management in media. Unlike traditional industries, product teams in news organizations must prioritize reader engagement, digital transitions, and collaboration across departments. Mariah notes that product management within journalism is relatively recent, focused on enhancing the experiences that allow audiences to access and support journalism. As the media landscape shifts, understanding audience needs and integrating innovative tech are crucial for transforming content and revenue strategies.
"For product in news, the primary function of a product team is to develop all of the experiences that allow readers or listeners to access, engage with, and support our journalism."
"The function itself didn't exist until about a decade ago, so it's relatively new compared to the tech industry. A lot of news organizations are still making the transition to being digital first and more audience-centric."
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