It takes weeks of planning, writing, getting approvals from investors and partners, pitching reporters under embargo, or securing an exclusive.
Reporters don't immediately respond to a cold pitch from a company they haven't heard from before. It takes months of laying the groundwork.
When a news producer searches online for an industry expert to come on-air, will they find you? This actually happened to us once.
Technology has made it easier than ever to build up your awareness as an expert for journalists to connect with well before your time comes.
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