"Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape."
Nielsen has appointed Julie DeTraglia as head of content and strategic insights to improve its strategy and address client criticisms. DeTraglia will oversee various marketing content initiatives and report to Sacha Weinberg. Her experience includes roles at Netflix, Amazon, Disney, Hulu, and NBCUniversal. This hire is part of Nielsen's strategy to bring in more executives from traditional media companies. Recent controversies include the delayed release of viewing behavior data, which raised concerns among clients about streaming audience trends.
Read at Variety
Unable to calculate read time
Collection
[
|
...
]