"CNN forecasts it will make $600 million this year, down from $1 billion in 2016. Traditional TV ratings overall continue to slip, and Cooper makes $18 million a year, making him expensive."
"Rogan averages 11 million viewers for his podcast and has 12 million YouTube subscribers. He can bring in as much as $1 million in revenue per episode, with annual revenue reaching $100 million."
"For primetime viewing, CNN averaged 1.046 million total viewers and 220,000 in the Adults demo, a 4% and 8% decrease from the previous week, respectively."
Paramount's $81 billion acquisition of Warner Bros. Discovery includes CNN, which is struggling with declining revenue and viewership. CNN's forecasted revenue is $600 million, down from $1 billion in 2016. Anderson Cooper, CNN's most-watched host, earns $18 million annually but faces competition from cheaper podcasts like Joe Rogan's, which attract significantly larger audiences. CNN's primetime ratings have also decreased, indicating a broader trend affecting traditional TV. The financial viability of CNN is in question as it competes with more popular and cost-effective media formats.
Read at 24/7 Wall St.
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