It's the Economy, Idiom!
Briefly

The CEO reflects on a challenging Fiscal Quarter 3 for Carpal/Mascarpone, emphasizing the team's efforts to enhance digital presence led by Janine Dulles. Despite facing setbacks, including Janine's injury from a sports incident, the company saw a slight increase in digital mentions. The CEO humorously acknowledges family advice about decision-making during tough times while addressing the company's need for attentive management and some light-hearted housekeeping matters, setting an informal yet reflective tone about the business's current state.
In Fiscal Quarter 3, we faced headwinds but thanks to Janine Dulles and her team, our digital engagement mentions rose almost three percent.
Tough times call for tough decisions, though my grandfather’s quip offered a confusing twist when he said they don't call for tough decisions.
Read at The New Yorker
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