During the Oscars, Conan O'Brien humorously pointed out Netflix's eighteen price hikes, contrasting this with its leading film nominations. O'Brien introduced a fictional concept called CinemaStreams, a space dedicated to streaming movies, prompting laughs from an audience accustomed to watching films on personal devices. The sketch plays on the absurdity of needing a physical building to watch films, with participants questioning its practicality. The segment culminates with a cameo from Martin Scorsese, emphasizing the joy of watching films as intended by their creators, despite an exaggerated mention of a six-hour violent cut.
"Netflix leads all studios with an impressive eighteen – count 'em – eighteen price increases," Oscars host Conan O'Brien joked in the monologue, the first of many jokes to come about the increasingly prevalent nature of streaming television. Netflix may lead in price changes, but they also lead in nominations, suggesting that most viewers and Netflix voters may enjoy the year's best films from the comfort of their own homes.
"How do you hold it?" one of them asks. "The building holds it," Conan answers, pointing to the big screen on the wall. That's not to say that the young people seated necessarily understand it, as a man bursts into the theater holding one of the ropes from the concession stand line. "Hey, they got ropes out there!" he announces.
"Isn't this just a movie theater?" one of his patrons points out. But don't overthink it: CinemaStreams is actually a trademark of Conan O'Brien "in partnership with the Sackler family and the Kingdom of Saudi Arabia." As if that wasn't convincing enough, the outro features a little Martin Scorsese cameo. "Tell 'em Marty sent ya," the director says with a little smirk.
"Nothing's better than seeing a movie the way its director intended, though O'Brien is clear to mention that Scorsese's initial cut of the commercial was 'six hours and very violent.'"
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